Resume Work
Philip Pinette
UX Designer, physical and omnichannel retail
Six projects from a decade at Amazon (Prime Now, Amazon Go, Amazon Style, Kindle, and my current confidential project) and two from Custom Ink. Each demonstrates how I make new-to-world retail experiences appear obvious to customers. I've also managed teams of 13 UX designers, design technologists, researchers, and program managers. I’m a named inventor on five US patents, including the Amazon Style fitting-room closet.
Amazon Physical Stores Special Projects · 2025–2026
This screen is not sponsored
Designing an aisle screen shoppers touch instead of ignore, tested across five variants with 25 people.
Amazon Physical Stores Special Projects · 2025–2026
NFC Handoff
Teaching shoppers to send items from an aisle screen to their phone, refined through testing with eight people.
Amazon Style · 2020–2023
Amazon Style
The end-to-end experience for Amazon's first clothing store, designed as one system. 70% of fitting-room visits ended in a purchase.
Amazon Kindle · 2019–2020
Kindle: In-App Reading Vision
A North Star for reading across iOS, Android, FireOS and desktop, adopted as the studio's three-year roadmap. The redesigned header, chapters and search all shipped.
Amazon Go · 2018–2019
Kitchen Associate Tools
Cutting the time kitchen staff spent on their devices by 75%, which raised kitchen output 20%.
Prime Now · 2017
Customer-Shopper messaging
Moving replacement approvals from SMS into the app. Shoppers offered twice as many replacements after launch.
Custom Ink · 2013–2016
Group Order Form
Taking the hassle out of collecting group t-shirt orders. 18% of all Custom Ink orders moved to it within a year.
Custom Ink · 2013
Booster
A t-shirt fundraising side project that grew into its own company and sent $20M+ to causes in two years.